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Discover Your Attribution Insights with Our Audit Tool
Stop guessing which channels drive admissions. Get a clear picture of your marketing attribution with an assessment built for behavioral health.
A large share of your conversions is likely lost or misattributed. Budget decisions are running on incomplete data.
Estimated ~28% of conversions likely unattributed or misattributed at this level.
Risks0
- —
Gaps5
- Conversion coverage
- Data validation
- Attribution model
- Offline connection
- Compliant tracking
Strengths0
- —
Prioritized recommendations
- ✦Track every conversion action — phone calls, chat, and offline admissions, not just form fills — so no qualified path goes unrecorded.
- ✦Validate that GA4, your ad platforms, CRM, and call tracking agree — unreconciled systems are where 15–40% of conversions quietly disappear.
- ✦Move beyond last-click: with multi-day, multi-session patient journeys, last-click hides the campaigns that actually start the journey.
- ✦Connect offline admissions to their originating click — without it, paid media looks far less effective than it actually is.
- ✦Confirm your tracking respects Google's sensitive-vertical restrictions and never exposes PHI while still capturing accurate performance data.
Self-assessment estimate. A full audit validates each finding against your live tracking, spend, and compliance setup.
Understanding Attribution Audits
An attribution audit examines your entire marketing data infrastructure to identify where tracking breaks down, where conversions go unrecorded, and where your reporting tells an incomplete story. For behavioral health organizations managing significant ad budgets, even small gaps in attribution can mean thousands of dollars allocated to the wrong channels each month.
Most treatment centers we work with discover that 15% to 40% of their conversions are either unattributed or misattributed when we run an initial audit. Phone calls get credited to the wrong campaign. Form submissions drop out of the funnel before reaching your CRM. Offline admissions never connect back to the digital touchpoint that started the journey.
A proper marketing attribution audit maps every conversion action, validates that tracking fires correctly at each stage, and confirms that the data flowing into your dashboards reflects reality. Without this foundation, optimization decisions are built on incomplete information.
How the Audit Scores Your Setup
The assessment scores five dimensions drawn from a full technical audit: conversion coverage (form fills, calls, chat, offline admissions), data validation (whether GA4, your ad platforms, CRM, and call tracking reconcile), attribution model (last-click versus multi-touch across a multi-day patient journey), offline-to-digital connection, and compliance-aware tracking.
Findings group into strengths, gaps, and risks, with an estimate of how much of your conversion data is likely leaking. Where the tool identifies gaps, a full audit quantifies the opportunity cost and builds a prioritized remediation roadmap — the same process behind attribution work across $50M+ in managed behavioral health and mental health media spend.
Questions, answered.
An attribution audit is a systematic review of your marketing tracking infrastructure to verify that conversions are recorded accurately and credited to the correct channels, campaigns, and touchpoints. The audit identifies gaps where data is lost, misattributed, or incomplete. For behavioral health organizations, this includes validating phone call tracking, form submissions, and offline admission imports while respecting privacy and compliance requirements.
Accurate attribution data lets you make budget decisions based on which channels actually produce admissions, not just clicks or leads. When you can trace a patient from first touchpoint through intake, you can calculate true cost per acquisition and identify which campaigns deserve increased investment. This data also supports strategic planning conversations with leadership by providing evidence for budget recommendations.
Behavioral health operates under Google Ads sensitive vertical restrictions, which prohibit retargeting and limit certain tracking methods. A tracking audit ensures your analytics setup works within these constraints while still providing accurate performance data. Proper tracking also supports compliance documentation by demonstrating marketing activity without exposing protected health information.
Yes. The audit includes a full review of your Google Analytics 4 configuration, including event tracking, conversion actions, and data stream settings. We validate that GA4 data aligns with your Google Ads conversion tracking, CRM records, and call tracking platforms. If gaps exist between systems, the audit identifies the specific integration points that need correction.
Request your attribution audit
Get a technical review of your current tracking setup: identify gaps, correct misattributions, and build the data foundation for smarter budget decisions — backed by operators who tracked attribution through to admission while scaling through multi-market growth.
or email us at info@marketingpowered.ai