Resources
Local SEO Best Practices for Behavioral Health & Drug Rehabs
Local SEO is mission-critical for behavioral health and rehab centers because people search locally on Google and Maps, and trust hinges on visible, reputable listings. Optimize your Google Business Profile, keep citations consistent, earn/respond to reviews, publish location-specific content, and add LocalBusiness schema to capture need-moment searches and drive admissions.
AI-Powered Evolution of Paid Media: How PPC Campaign Management is Changing
AI is rewiring paid media end-to-end—automating bidding, creative testing, targeting, attribution, and budget allocation across Google, Meta, LinkedIn, Amazon, TikTok and emerging AI search/ad surfaces. Early adopters see faster optimization and higher ROI/ROAS by letting algorithms handle execution while teams focus on strategy and creative. But there are risks: black-box decisions, creative sameness, shaky lead quality, skills gaps, and privacy concerns. The move: use platform AI with guardrails (targets/brand safety), invest in first-party data and team upskilling, keep strong human oversight on creative and strategy, and reserve budget to test new AI-native channels.
The Agentic Revolution: The Definitive Top 10 AI Martech Tools Defining 2025
TL;DR: The 2025 marketing technology sector has shifted from AI as a helper to AI as a true strategic partner. This report ranks the top 10 platforms delivering the most impact in automation, revenue growth, and operational control. From Google Ads AI to Persado, these solutions define agentic marketing maturity. Use these insights to choose the right tools, run targeted 30-day tests, and lock in a competitive edge now.
How Good PPC Management Can Transform Your Drug and Alcohol Rehab Business
The behavioral health sector is one of the most competitive—and tightly regulated—fields in digital marketing. For drug and alcohol rehab centers, the stakes are high: every click has a cost,
Why expert managed PPC is mission critical for mental health facilities
TL;DR: Paid search can fill beds and therapy schedules, but only if it is handled by specialists who understand clinical intake, platform policies, privacy, and the realities of families searching
Top 10 Open Source AI Models of 2025: Comprehensive Review
This year has marked a significant turning point for open-source AI, with unprecedented advancements that narrowed the gap between open-source and proprietary AI models. The emergence of groundbreaking models like