Discover Marketing Powered: Your AI Marketing Agency

Marketing Powered was founded by Mike Hulick, a behavioral health marketing expert who spent years on the operator side before building this agency. At a multi-location behavioral health organization, Mike led marketing efforts that scaled the organization across a multi-state expansion. That growth required solving the same problems treatment center operators face today: lead quality, intake conversion, compliance risk, and attribution that actually connects marketing spend to admissions.

The difference between agency knowledge and operator experience shows up in the details. Mike understands what happens after a lead comes in. He knows why intake teams reject certain calls. He has seen how attribution breaks down between the marketing dashboard and the admission paperwork. That operator perspective shapes every strategy Marketing Powered builds.

Mike is also a court-certified expert witness in advertising strategy, a credential earned through rigorous legal scrutiny of his marketing methodology. When courts accept your expertise as credible testimony, it signals a level of discipline that most agencies never reach. That same discipline applies to every campaign, every compliance review, and every client relationship at Marketing Powered.

This is a founder-led agency by design. Strategic decisions are made by someone who has managed budgets at scale, navigated LegitScript certification, and built attribution systems that track from first click to admission. Not by account managers following a playbook written for a different industry.

Marketing Powered has operated as an AI-native agency since 2022, integrating AI tools into core workflows before most agencies understood what was possible. This is not about adding a generic AI tool to an existing process. It means building systems from the ground up around AI capabilities: predictive analytics for budget allocation, multivariate optimization for landing pages, intelligent automation for campaign management, and real-time optimization across channels.

For behavioral health providers, the AI marketing benefits translate directly to performance. Faster iteration means campaigns adapt to market shifts in days, not weeks. More precise targeting means budgets concentrate on the audiences most likely to convert. Automated compliance checks reduce the risk of policy violations that can shut down ad accounts.

Traditional agencies bolt AI onto legacy processes. Marketing Powered built its infrastructure around AI from the start. The result is faster execution, tighter feedback loops, and better outcomes per dollar spent. When your managed paid media spend needs to produce admissions and not just clicks, that structural advantage compounds over time.

Behavioral health marketing operates under constraints that generalist agencies do not understand. Google Ads classifies addiction treatment as a sensitive healthcare vertical. Retargeting is prohibited. LegitScript certification is required for certain ad placements. HIPAA considerations extend into marketing operations. One compliance mistake can cost an ad account, a certification, or worse.

Marketing Powered brings HIPAA compliance awareness and LegitScript certification context to every engagement. We have managed campaigns under these restrictions for years, building processes that protect clients while still generating qualified admission leads. Our systems track attribution through to admission, connecting marketing performance to the metric that actually matters for treatment center operators.

This expertise is not theoretical. It comes from managing $50M+ in lifetime paid media spend across behavioral health and mental health accounts. We know which strategies work in this vertical because we have tested them at scale, with real budgets and real compliance requirements.

The clearest proof of Marketing Powered's capabilities is anonymized multi-location growth experience. Under Mike's marketing leadership, a multi-location behavioral health organization expanded across multiple markets. That kind of growth requires lead generation that scales, intake processes that convert, and attribution that proves which channels drive actual admissions.

Across all clients, Marketing Powered has managed $50M+ in lifetime paid media spend specifically in the behavioral health and mental health verticals. Every dollar of that spend was tracked with attribution discipline that connects ad clicks to admission outcomes.

These numbers represent real operational impact: census growth, cost-per-admission improvements, and marketing ROI that operators can verify against their own intake data.

If you operate a treatment center and need a marketing partner who understands your category, your compliance constraints, and your growth targets, Marketing Powered is built for that conversation.

A discovery call covers strategy, compliance posture, lead quality challenges, and channel mix. No generic pitch. Just a focused discussion about what is working, what is not, and whether there is a fit.

Explore our services or get in touch for a discovery call to start the conversation.

Book a discovery call to talk through your compliance posture, lead quality challenges, and channel mix with a team that understands behavioral health marketing at the operator level.