Blogs

AI is rewiring paid media end-to-end—automating bidding, creative testing, targeting, attribution, and budget allocation across Google, Meta, LinkedIn, Amazon, TikTok and emerging AI search/ad surfaces. Early adopters see faster optimization and higher ROI/ROAS by letting algorithms handle execution while teams focus on strategy and creative. But there are risks: black-box decisions, creative sameness, shaky lead quality, skills gaps, and privacy concerns. The move: use platform AI with guardrails (targets/brand safety), invest in first-party data and team upskilling, keep strong human oversight on creative and strategy, and reserve budget to test new AI-native channels.