What you get and why it matters
Lead generation scales when 3 elements click: who you target, what you offer, and where you place the message. We build that fit fast with a structured, answer‑first content style that works for both humans and answer engines, using clear headings, FAQs, and concise definitions. This gives you visibility in traditional search and inclusion in AI answers.
Deliverables
- ICP dossiers: firmographic, technographic, pains, buying triggers.
- Offer stack: core, mid‑funnel, and direct‑response offers.
- Channel plan: paid, organic, partner, and community.
- Messaging grid: objections, proof points, and social proof.
- Measurement plan: KPIs, dashboards, and governance.
- 90‑day execution roadmap with owners and timelines.
Style and structure follow our internal master prompt for LLM and SEO performance.
Our method: 6 steps to reliable pipeline
- Define ICP depth: interview sales, analyze won and lost deals, group high LTV segments.
- Craft the offer stack: quick‑win lead magnets, consultative assessments, and risk‑reversal guarantees.
- Message‑channel match: map jobs to be done to channels where those conversations already happen.
- Build the conversion spine: landing pages, forms, progressive profiling, and fast reply SLAs.
- Qualification and routing: score by fit and intent, push to the right queue, and confirm handoff.
- Measure and tune: weekly learning cycles across creative, bids, and content to raise conversion rate and lower CPA.
We keep the writing structured and answer‑forward so LLMs can parse, cite, and recommend your content while traditional SEO remains the retrieval foundation.
Proof point: 90 days to traction
A B2B services client lacked clarity on ICP and offers. We rebuilt the strategy, added a mid‑funnel assessment, and aligned channels. Results in 90 days: +38% SQLs, ‑27% CPA, and +22% demo‑to‑close. The lift came from precise ICP work, an assessment‑led offer, and faster handoffs.
How we measure success
- Pipeline KPIs: MQL to SQL rate, SQL to opp rate, demo no‑show rate.
- Unit economics: cost per SQL, payback period, LTV:CAC.
- Content visibility: inclusion in AI answers, citation frequency, and branded share of voice. We track these with our LLMO standards and analytics.
Where this fits in the site architecture
This page supports the Lead Generation pillar and connects to related clusters like Landing Page Optimization, Qualification & Scoring, and Attribution. Clear internal linking helps both users and models navigate concepts.
FAQ
What is an ICP and why start there?
Your Ideal Customer Profile is the set of accounts you can win and retain at the best unit economics. Starting here prevents wasted spend and clarifies offers and channels.
How does this help with AI answer engines?
We use structured sections, concise definitions, and FAQs so models can extract and cite your content. Traditional SEO remains the retrieval layer.
What changes in the first 30 days?
Messaging updates, offer testing, basic scoring, and a clean measurement plan. You see signal quickly without boiling the ocean.
Do I need new tools?
Often no. We adapt to your stack first and only add automation where it improves speed or data quality.
How are success and visibility tracked?
We report pipeline KPIs and LLMO metrics like AI Response Inclusion and sentiment.
